OUR STUDIO
OUR STUDIO
BUILDING BRANDS AND WEBSITES
THROUGH DESIGN THINKING
BUILDING BRANDS AND WEBSITES
THROUGH DESIGN THINKING
THE FOUNDER AND DESIGNER
THE FOUNDER AND DESIGNER
Meet Fernanda
Meet Fernanda
I’m the designer behind Blue Jeans Creative Studio, and honestly, I was never meant for the “traditional path.” I grew up in São Paulo, where graffiti, bold type, hip-hop, and street energy were basically my playground. The city is known for being gray and a little soul-less, but the street art is what gave it hope. Those colors and chaotic walls raised me, they’re the reason I see design the way I do today.
I’m the designer behind Blue Jeans Creative Studio, and honestly, I was never meant for the “traditional path.” I grew up in São Paulo, where graffiti, bold type, hip-hop, and street energy were basically my playground. The city is known for being gray and a little soul-less, but the street art is what gave it hope. Those colors and chaotic walls raised me, they’re the reason I see design the way I do today.
My love for art started early and kept evolving. First it was graffiti and typography, then it became an obsession with tattoo culture, the linework, the stories, the permanence. For a while, I was convinced I’d become a tattoo artist. But then in college, everything shifted. I discovered web design, and suddenly the whole world opened up. It connected everything I loved: visuals, storytelling, emotion, and identity.
My love for art started early and kept evolving. First it was graffiti and typography, then it became an obsession with tattoo culture, the linework, the stories, the permanence. For a while, I was convinced I’d become a tattoo artist. But then in college, everything shifted. I discovered web design, and suddenly the whole world opened up. It connected everything I loved: visuals, storytelling, emotion, and identity.
That passion for art and creativity grew into something bigger, pushing me to study Graphic Design and UX/UI and turn what I loved into a career.
Now, I get to help entrepreneurs like you bring your vision to life building brands and websites that not only look amazing but actually feel like you.
That passion for art and creativity grew into something bigger, pushing me to study Graphic Design and UX/UI and turn what I loved into a career.
Now, I get to help entrepreneurs like you bring your vision to life building brands and websites that not only look amazing but actually feel like you.
I'm so glad you're here!
I'm so glad you're here!
In my studio, I work with passionate business owners like you to turn your ideas into designs that feel fresh, fun, and unapologetically you.
Whether you’re just starting out or ready to give your brand a well-deserved glow-up, I’m here to make the process easy, exciting, and totally aligned with your vision.
My goal? To leave you with a brand and online presence that feels like a reflection of your heart and soul, something you’re proud to share with the world.
I don’t believe in coincidences, so if you’ve landed here, I know it’s for a reason. Let’s create something amazing together!
In my studio, I work with passionate business owners like you to turn your ideas into designs that feel fresh, fun, and unapologetically you.
Whether you’re just starting out or ready to give your brand a well-deserved glow-up, I’m here to make the process easy, exciting, and totally aligned with your vision.
My goal? To leave you with a brand and online presence that feels like a reflection of your heart and soul, something you’re proud to share with the world.
I don’t believe in coincidences, so if you’ve landed here, I know it’s for a reason. Let’s create something amazing together!
In my studio, I work with passionate business owners like you to turn your ideas into designs that feel fresh, fun, and unapologetically you.
Whether you’re just starting out or ready to give your brand a well-deserved glow-up, I’m here to make the process easy, exciting, and totally aligned with your vision.
My goal? To leave you with a brand and online presence that feels like a reflection of your heart and soul, something you’re proud to share with the world.
I don’t believe in coincidences, so if you’ve landed here, I know it’s for a reason. Let’s create something amazing together!
